Leinster Go Exclusive with Lifestyle

Leinster Rugby has confirmed A five year extension to its existing relationship with Life Style Sports which sees the Irish retailer continue as the Official Retail Partners to the Heineken Champions Cup and Guinness PRO14 Champions through to 2023.

In addition, the deal will extend in the same fashion as that with Munster Rugby into an exclusive retailer agreement with Lifestyle Sports from the start of next season.

The Lifestyle agreement follows the news last month that adidas had become the official kit supplier to the team from the 2018/19 season and similarly for a five year term.

“We have had an extremely positive relationship with Life Style Sports for the last few seasons and I am delighted to see that relationship continue and indeed to see that relationship thrive,” said Mick Dawson, CEO of Leinster Rugby.

“It is important for us to develop relationships like this in particular with a brand that supports so many in the province and that provides our supporters with great retail options.”

“Life Style Sports is an Irish company with a presence in each of the 12 counties and is a very important employer in the sports retail sector in Ireland.”

“Together with their fantastic online presence and indeed their units in the RDS Arena, we feel that they provide the best options for our supporters to purchase their new adidas Leinster Rugby kit and we very much look forward to the next few seasons and seeing how we can develop this relationship further.”

“This exciting new partnership will see Leinster Rugby adopting a retail model that is being employed by leading sports clubs globally and will assist with the ongoing investment in the professional and domestic game across the province.”

Life Style Sports, with 24 stores across the entire province of Leinster, has the largest retail network in Leinster including stores in each of the 12 counties.

“Life Style Sports is a young, ambitious and innovative brand that operates at the cutting edge of sports retail,” added Lifestyle Sports CEO Mark Stafford.

”At our very core is the fact that we are proudly Irish owned and Dublin based and are extremely proud and excited to be partnering with such a great Irish sporting success story as Leinster Rugby.”

“This new partnership, coupled with the recent deal that Leinster Rugby have done with adidas, means that we will all be working to bring what are amazing new Home, Alternate and European jerseys and ranges to the very best retail environments.”

“Through our new retail unit at the RDS and the new Leinster Rugby dedicated zones that will be rolled out in our stores such as our flag ship stores on Grafton Street and in Dundrum, we hope that Leinster Rugby fans will see Leinster Rugby and Life Style Sports working together to bring the best product to their amazing fans in the most inspiring and innovative formats to reflect Leinster Rugby Club’s values.”

“As Exclusive Retail Partners of Leinster Rugby we will be investing in unique and unexpected ways to allow new and existing supporters to engage with the team through our bold multiplatform campaign dubbed “Live Leinster” through online, in-store, social media and value adding partnerships.”