The new adidas Leinster Rugby Home and Alternate jerseys for the 2018/19 season have been revealed in Dublin, with both of them paying tribute to the history and geography of the province.
The addition of a fourth star above the Leinster rugby crest is an abiding legacy of last season’s European Champions’ Cup win and the design of the new home jersey perhaps owes a little to the threat of more from Leinster.
Four stars, representing each of Leinster Rugby’s European Cup victories, sit proudly above the Leinster crest on both jerseys, which are available to pre-order exclusively from Life Style Sports stores and at lifestylesports.com now.
The jersey design takes inspiration from the people of Laighean, the name linking the ancient ancestors of the Leinster province to their expertise at throwing the Laighean, a green broad headed spear.
This is represented on the famous blue jersey by a pattern of spearheads raining down – a bold look for the new kit and a move away from the more traditional solid blue.
The famous three stripes of Adidas are in tonal blue as opposed to white on the home hit while the crest, Adidas and Bank of Ireland logos are in white.
Continuing the homage to the Leinster province, albeit with perhaps a cheeky nod to Leinster’s claims to represent Ireland on the international stage as well, the Leinster Rugby Alternate jersey for the season is a graphical representation of the 12 counties in green and gold.
The colours are said to be “direct call outs from the provincial Leinster flag, once again tying into the history of the province as Leinster Rugby represents the 12 counties on the road.”
Hundreds of spearheads are used to outline the individual counties in the pattern of the new Alternate jersey, with the crest and logos in gold.
The new Home and Alternate jerseys are available to pre-order online now and will be on sale exclusively online and in-store from Life Style Sports.
“We are delighted to reveal Leinster Rugby’s first adidas Home and Alternate jerseys,” said Leinster Rugby Head of Commercial and Marketing Kevin Quinn.
“A huge amount of work from the players, coaches, backroom team, sponsors and supporters went into winning our first double last May. The addition of the fourth star to the new kit brings that home again.”
“There has been a lot of interest from supporters since the announcement of our five-year partnership, and we believe they will love the new kit design created by adidas.”
“We are also very excited to be heading into this new season with Life Style Sports as our exclusive retail partner. The team at Life Style Sports have brought new and innovative ideas into their partnership with Leinster Rugby over the last number of years, most recently with their #LiveLeinster campaign, and we look forward to this growing further as we head into the 2018/19 season.”
“As Leinster Rugby’s exclusive retail partner, we enter into the new season invigorated with the prospect of bringing the new kit to Leinster Rugby fans in Ireland and abroad and with exciting plans to showcase the range with a flair and flavour that’s unique to Life Style Sports,” added the sports retailer’s CEO Mark Stafford.
“Our partnership with Leinster Rugby and the new kit from adidas marks a new chapter in sports retail for the province.”
“No longer the reserve of match day, this range is designed to be worn with pride and for supporters to truly Live Leinster this season. This isn’t just a new jersey, it’s a new story and we are excited to bring this to supporters as the Exclusive Retail partner of Leinster Rugby.”
Join us in the last week of August as we sit down with each of the four provinces to reveal for Sport for Business members what they have been up to off the pitch over the course of the summer.
Image Credit: Dan Sheridan, Inpho Photography