Liberty Insurance has confirmed it is to extend its partnership with the Camogie Association by another three years and a total investment over that period of €2.5 million.
The deal will include exclusive headline sponsorship of the Liberty Insurance All-Ireland Camogie Championships and Liberty Insurance Camogie All-Stars Awards through to 2020.
Liberty Insurance first came on board as sponsors of the All-Ireland Camogie Championships in 2013, during which time the competition has experienced huge growth in popularity with both attendances and media coverage growing significantly.
In another significant step forward for the sport, it was also confirmed that RTÉ is to broadcast all the knockout stage of this year, starting with the Quarter Finals on August 4th and extending to the Finals at Croke Park on September 9th.
As part of the Liberty Insurance support they will also roll out a new campaign ‘Camogie Made Me Ready for the Real World’ which will focus on a number of key Camogie players and how their dedication to the sport has helped them throughout every aspect of their lives.
The first of these was released yesterday and features Mags Darcy. It’s a powerful statement.
Launching this year’s Championships, Camogie Association President Kathleen Woods said that the continued growth of attendances and television audiences of the All-Ireland Championships underlined the strength of the game and the continued growing appeal of Camogie on the national stage.
“Liberty Insurance have been a great partner of the Camogie Association over the past five years and I am delighted that we are extending this partnership for the next three years.”
“Camogie has achieved huge growth over the last number of years, with more people watching and playing than ever before.”
“I am also very pleased to see the continued support for our game and the opening weekend of fixtures promises to whet the appetite for the summer ahead as we look forward to another exciting Championship.”
“Liberty Insurance is delighted to be sponsoring the All-Ireland Camogie Championships and Camogie All-Stars Awards and extending our partnership with the Camogie Association,” added Deirdre Ashe, Director of Customer & Markets at Liberty Insurance.
“2018 has been another important year for women in sport and we’re proud to be taking our partnership to a new level.”
“Increased focus on women in sport is needed to facilitate benefits on an individual and societal level. Our ambition over the last number of years has always been to raise the profile and recognition of women in sport and drive participation and engagement, which has really gained traction in the past five years.”
“Our ‘Camogie Made Me Ready for the Real World’ campaign differs from traditional advertising campaigns in that it heroes a number of camogie players and showcases the off-pitch aspects of their lives.”
“We look forward to working with our partners in the Camogie Association over the next three years to build new initiatives continue to elevate the profile of women in sport and build on the significant progress made to date.”
The Camogie Association also confirmed today that it will be launching a marketing campaign targeting increasing attendances across the Championship and in particular the All-Ireland Finals in Croke Park on Sunday, September 9th with further details of the campaign to be revealed over the coming weeks and months.
Liberty Insurance have been longtime backers of the Sport for Business Most Influential Women in Irish Sport Series which will kick off for 2018 in August.
Image Credit: Dan Sheridan, Inpho Photography