Lidl Bringing Partners Together


Lidl Ireland has facilitated an important collaboration between its partners in Jigsaw and the Ladies Gaelic Football Association.

Having received a 400 per cent increase in demand for its online services, Jigsaw have adapted their current roster of services in response to the COVID-19 crisis to include group chats, a new Freefone service and a range of additional content.

Brand ambassadors Carla Rowe, Emer Gallagher and Nicola Ward have all pledged support for the initiative and are discussing it across a range of media.

“Stability has been taken from everyone in their daily routine which can be a big change, especially for young people,” said Rowe.

“Sport, school and friends are the core of young people’s lives; it can be difficult without it.”

“A lot of the work Jigsaw had done was face-to-face and on the ground, which is brilliant, but with this situation, they had to quickly adapt.”

“With everyone not being able to meet up and have those conversions, being able to put all of those resources online and still provide their services for young people is fantastic.”

“As a teacher, I can see first-hand the pressure that my colleagues, parents and young people are under during this challenging time,” added Gallagher.

“It’s been hard for everyone to get used to the new normal, but now more than ever it’s important that we all look after our mental health. It’s been fantastic to see more than 500 teachers across the country sign up to Jigsaw’s Mental Health eLearning Programme, aimed at building mental health skills and literacy of secondary school teachers.”

“As a Lidl Ireland ambassador, it makes me really proud to support Lidl Ireland in uniting the LGFA and Jigsaw to bring mental health supports to young people, parents and teachers in these uncertain times.”

Watch out for the launch of our Sport for Social Good 2020 initiative in the coming weeks and a special online gathering of those who are making a difference through the prism of sport.

Check out our Live Webinar series Events coming up on Sport for Business


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