Lidl Help LGFA Go Live for League

Lidl launched the fifth year of its partnership with Ladies Gaelic Football yesterday and it looks like being another winning year.

Among the initiatives which the brand will be supporting in its position as sponsor of the Lidl National League and official retail partner, will be a schedule of Facebook LIVE fixtures from the 2020 campaign, beginning with the clash between 2019 TG4 All-Ireland Senior Champions Dublin and Intermediate winners Tipperary this coming Sunday.

A game from each of the seven regulation rounds of fixtures will be broadcast LIVE on Facebook, and it has also been confirmed that the Lidl All-Ireland Post Primary Schools Senior A Final, pencilled in for the weekend of March 28/29, will also be available to viewers LIVE on Facebook, following a hugely successful airing in 2019.

The first live broadcast will also feature a special video report from the previous evening, when defending Lidl National League Division 1 Champions Cork will have the opportunity to play a competitive fixture at Páirc Uí Chaoimh for the very first time.

The Leesiders, who are aiming for a 13th Lidl NFL Division 1 title this year, open the defence of their crown against visitors Westmeath at 4 pm, as part of a double-header with the Cork and Offaly men’s teams.

Dublin star Carla Rowe, Galway’s Nicola Ward, Caoimhe McGrath from Waterford and Donegal’s Emer Gallagher were present at Tuesday’s 2020 Lidl National Football League launch at Lidl Ireland Head Office in Tallaght, Dublin.

You will see material from them appearing online, in print and over the airwaves, along with the thoughts of a number of managers and other players who were speaking about their hopes for the year ahead.

Those four players are on board as ambassadors for Lidl One Good Club, which brings Lidl’s charity partner, Jigsaw, and the LGFA together to promote positive mental health in LGFA clubs across the country.

Read More: Lidl Encouraging Mental Fitness in Clubs

“We will continue to work closely with the LGFA throughout 2020 to ensure that participants at every level of the game are reaping the benefits of the sponsorship, through programmes like One Good Club™ or other initiatives like #SeriousSupport, which has proved extremely successful in engaging girls in sport across the country,” said Lidl Ireland Managing director JP Scally.

“We are hugely excited by seeing even more of the action each weekend from the Lidl National Leagues via our Facebook Page, and the Lidl PPS Senior A Finalists will also get the coverage that their talents deserve,” added Ladies Gaelic Football Association President Marie Hickey.

“Today also marks the launch of ‘One Good Club’, an extremely important initiative that has the potential to deliver a powerful impact.”

Join us Tomorrow Morning on Sport for Business when we will have an in-depth interview with Lidl Head of Marketing and one of Ireland’s 50 Most Influential Women in Sport, Sian Gray looking at how the partnership has developed down the years and how it has plenty more to give again in 2020.



Image Credit: Seb Daly, Sportsfile

Similar Articles