Lidl LGFA Ad Creators Shut the Door

The advertising agency that created the Lidl TV ad for Ladies Football has closed its doors.

Chemistry celebrated 20 years in business during 2019 but during the year it lost a number of key clients and was looking down the barrel of a six figure loss.

The agency announced before Christmas that it was looking for fresh investment or it would be in danger of closing and none was forthcoming.

It went out on a high with a prizewinning campaign for Dunnes Stores with their Christmas advertisement but in a business where margins are thin the loss of business and increased competition was too much to bear.

The agency’s falling fern ad for the Irish Examiner after the death of All Black Jonah Lomu was another memorable one with a sporting context but in terms of impact the Lidl ad, still running three years after it was first aired, was a real game changer.

Lidl and the Ladies Gaelic football Association are active members of Sport for Business. Contact us today to find out more about what we could do for your organisation.

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