Lifestyle Exclusive for new Munster Kits

The new adidas Munster Rugby European and Alternate kits were unveiled last night at a special event for the squad and their friends and family at Life Style Sports flagship store in the Capitol building on Patrick St in Cork.

The new European jersey will be worn for the next two seasons and takes design inspiration from the club’s fortress, Thomond Park, with the province celebrating the 10-year anniversary of the stadium’s redevelopment this year.

Inspiration for the new adidas Alternate jersey was taken from the province’s scenic Cliffs of Moher. Detail on the front of the jersey symbolises the layered foundations of the Cliffs and the colour reflects the copper ore mined in Munster over 400 years ago.

The home jersey remains the same for the 2018/19 season and will continue to be worn by the Munster senior men’s team, senior women’s team and the province’s underage girls and boys sides. The all-red kit draws inspiration from the province’s rich heritage and shares the same Latin motto; “forte fideli nihil difficil” or “to the brave and faithful nothing is impossible,” that once decorated the ancient battle shield of one of Munster’s greatest families, the McCarthy clan.

There’s certainly an element of provincial pride and history running through the designs.

All three kits including the latest training wear and associated supporters range, created by adidas, are available exclusively at Life Style Sports from 9am this morning.

Adult replica jerseys are priced at €75, kids at €55 – €65.

The team will wear the alternate kit for the first time against the Exeter Chiefs at Irish Independent Park on August 24th in the second game of the Kearys Renault Series 2018.

“These new jerseys are iconic and I have no doubt that this season they will play a part in creating Munster Rugby history both on the pitch for players and off the pitch for supporters,” said Mark Stafford, CEO of Lifestyle Sports.

“We are 100% proudly Irish owned and our core values fully align with the values Munster Rugby represent both on and off the pitch. This is what makes a partnership of this level work so well for both club, supporters and Life Style Sports.”

”Our passion is in supporting the supporters, which will be brought to life this coming season through various activity in our ‘Live Munster’ campaign, through this we hope to embody the passion, pride and the spirt that is Munster Rugby. Bringing to life that iconic red thread that so tightly connects all that is Munster Rugby.”

“We are delighted with our new adidas training and playing range and I’m sure our supporters will be just as excited as we are with the new kit,” added Munster Head of Commercial and Marketing Doug Howlett.


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Image Credit: Dan Sheridan, Inpho Photography

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