Littlewoods Bring Style of Play to Camogie

Littlewoods Ireland took their first steps into sponsorship of Gaelic Games yesterday with the launch of the Littlewoods Ireland Camogie Leagues at Dublin’s Radisson Blu Hotel.

The online retailer will be a familiar name to sports fans through the spring and summer as they support the Leagues and the All Ireland Senior Hurling Championship.

This is the first year of a three year deal and will be backed by strong digital marketing campaigns, an area the brand has excelled in through becoming Ireland’s largest online fashion retailer.

Read our exclusive interview with Littlewoods Ireland managing director Geoff Scully

This is the first year that the Camogie Leagues have had a commercial title sponsor and it promises to make a significant impact on the number of people exposed to the game and to the way in which it is seen.

A ‘Style of Play’ campaign will include match highlights being showcased across all the brand and the sport’s digital channels and a new ‘Style of Play Award’ for the best score in each feature match running right the way through the Division One League campaign.

With the Littlewoods website one of the most popular in Ireland, the exposure of the skills of the sport and the character of the players in well crafted video content will be a massive boost.

There will also be a #StyleOfPlay video series, look into the lives of Kilkenny’s Shelly Farrell, Offaly’s Siobhán Flannery, Dublin’s Sarah O’Donovan and Littlewoods Ireland ambassador and four-time All-Ireland winner Anna Geary.

“Over the coming years we will be working closely with the Camogie Association on a number of shared objectives such as bringing this great sport to a larger audience through innovative means along with highlighting the skill and commitment of the players through our ‘Style of Play’ campaign, and rewarding the most dedicated fans,” said Littlewoods Ireland Managing Director Geoff Scully.

“We want to make a meaningful impact as sponsor of the Camogie and Hurling. By creating a greater conversation around the game and showcasing it to more people, we hope it will inspire more girls to play at a grassroots level and more people to watch the sport of Camogie.”

“The Leagues are an important step for players to begin their intercounty season and provide an opportunity for emerging players to develop and establish themselves within their county team,” added Camogie Association president Catherine Neary.

“Our partnership with Littlewoods Ireland is an exciting prospect to work with them to bring Camogie to new audiences.”

Littlewoods Ireland and the Camogie Association are both members of the Sport for Business Community and we will be following the progress of their partnership, and the means by which they bring it to life, throughout the season.

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