Littlewoods became the first of the GAA Championship sponsors to kick off their activities for 2019 in Dublin yesterday.
As has become the norm with the brand, there was a twist with each of the three star players on hand kitted out in their Littlewoods fashion and a hall of mirrors theme to the photoshoot.
Billed as three of Gaelic Games’ most stylish hurlers, both on and off the pitch, 2017 All Ireland and All-Star winner Gearoid McInerney, reigning All Ireland Champion Tom Morrisey and top scorer of 2018 Peter Duggan were in Dublin to announce the launch of the campaign.
The #StyleOfPlay campaign will continue throughout the Championship season bringing together the worlds of sport and fashion while showcasing the style and skills of the players representing their counties this summer.
2019 marks the third year as a sponsor of the All-Ireland Senior Hurling Championship for Ireland’s leading online department store.
Littlewoods Ireland also sponsors the National Camogie League and the GAA Go Games Provincial Days, which saw 6,000 children getting to play in Croke Park earlier this month.
“This is our third year in partnership with the GAA and the All-Ireland Senior Hurling Championship and we are delighted to be on board,” said Geoff Scully, Managing Director of Littlewoods Ireland.
“Over the last three years we have showcased the stylish game of Hurling, and we are dedicated to making a meaningful impact as sponsors of the GAA; creating a greater conversation around the games as well as looking at style both on and off the pitch.”
That impact came about last year through a strong video-based social media campaign and also through a competition to win a hurling wall for a local club.
Keep up to date with the activation plans for 2019 over the coming weeks as we chat to the team at Littlewoods Ireland to see what they have in store, pardon the pun.
“The GAA Hurling Championship is almost upon us and after the highs of last year we look forward to working with Littlewoods Ireland to promote the games and the competition as a whole to as wide an audience as possible,” added GAA president John Horan.
“This is our third year working with Littlewoods Ireland and they bring a unique approach to their promotion of our partnership. I wish them well ahead of what should be another memorable summer of hurling.”
Image Credit: Ramsey Cardy, Sportsfile