Littlewoods Launch Bespoke GAA Jersey

Littlewoods Ireland has produced a bespoke GAA Jersey with O’Neill’s and #StyleOfPlay ambassador Jackie Tyrell ahead of Sunday’s All Ireland Final at Croke Park.

The training top is ‘a marriage of Jackie’s two passions; hurling and fashion,’ and has been produced to celebrate the launch of a range of official GAA county jerseys now available on in partnership with the GAA and O’Neills.

The 14 lines on the jersey are a nod to each of the 14 years Jackie hurled for Kilkenny. The grey base is said to signify ‘timeless style’ while the lime green represents ‘confidence, high energy, and creativity.’

“I spent 14 years hurling with the best and each year with Kilkenny I learned something about myself,” said Tyrell at the launch of the new shirt.

“I wanted to pay homage to that time in my life but also create something that spoke to my sense of style off the pitch.”

“From being on the pitch looking up at a sea of black and amber, or now as a fan in the stands watching the lads in action, it still blows me away how a jersey, a stitch of colours, a piece of fabric, can evoke so much emotion. It’s just magic. I wanted to try and capture some of that essence in my jersey.”


“We are delighted to announce that a range of official GAA county jerseys are available to our customers on,” said the online retailer’s Managing Director Geoff Scully.

“Over the last three years, we have committed to making a meaningful impact through our GAA sponsorships; creating a greater conversation around the games as well as looking at style both on and off the pitch. We are as proud as any fan to pull on our county colours so to be able to deliver that magic direct to your door was always our goal.”

Join us in the coming days as we talk to each of the hurling Championship sponsors, as well as Teneo and Avonmore from the teams in the 2019 final 

Image credit: Ramsey Cardy, Sportsfile

Similar Articles