Littlewoods Leagues on the Double for Camogie

We’ve come to expect something a little different from Littlewoods in relation to their Gaelic games sponsorship and the launch of the 2020 Littlewoods Camogie National Leagues did not disappoint.

2019 All-Ireland winner Heather Cooney from Galway and Kilkenny superstar Katie Power were on hand and happy to show the fun side of playing sport as opposed to the serious game faces that are more regular in sporting imagery.

Littlewoods is tapping into the transformation of Women’s sport from the shadows to the mainstream and will be launching a video later his week with the message ‘Style Meets Substance,’ featuring yesterday’s stars as well as Cork’s Amy O’Connor, Waterford’s Niamh Rockett and Clare’s Naomi Carroll.

The 2020 season will begin this weekend with two double-headers in Páirc Uí Chaoimh and LIT Gaelic Grounds, as Cork take on Waterford on Saturday ahead of the Cork hurlers versus Tipperary and Limerick facing Tipperary on Sunday ahead of the Limerick hurlers against Galway.

Putting on two such high profile opening fixtures deserves the support of fans and clubs across each of the counties. Setting out early and getting an unbelievable day of sporting action is a reasonable equation in our book.

These are the first of what will be a number of double-headers taking place throughout the competition with the GAA, opening the game up to a wider audience.

As a sponsor of the GAA’s All Ireland Hurling Championship as well there is a commercial link which can only help a deeper integration and relationship between the two codes.

The season will see the trial of six new playing rules during the Littlewoods Ireland Camogie Leagues following an engagement process with players, managers, referees and other key stakeholders in 2019.

Among these will be a quicker re-start after a wide or a score and the stopping of hand passed goals.

“This is our fourth year as title sponsor of the Littlewoods Ireland Camogie Leagues and over those years we have seen the sport evolve,” said Rossa Butler, Managing Director of Littlewoods Ireland.

“The introduction of these trial rules will bring added interest to the League which is great for players and fans alike.”

“There has been a complete culture shift around women’s sport in Ireland and all of us at Littlewoods Ireland are proud to be part of that conversation. We want to showcase camogie for the spectacle that it is and inspire people to get behind the sport and the players.”

“Last year’s campaign culminated in a thrilling Final that set the tone for the year as Galway completed the first part of a famous double and I expect such great excitement once more this year,” added Camogie Association President Kathleen Woods.

“This is the fourth year of Littlewoods Ireland’s sponsorship of the Leagues and we are delighted to work with such an enthusiastic and innovative partner to continue to promote our game to new audiences.”


Read More: The Reasons Behind Littlewoods Three More Years
Read More: Take a look at more of the Sport for Business coverage of Camogie

Image Credit: Twitter and

Similar Articles