Littlewoods Stepping Up Camogie Support

Littlewoods Ireland is to step up the promotion of Camogie players in their life away from the game as well as on the field this season.  The online fashion retail giant is entering the second year of its title sponsorship of the Littlewoods Ireland Camogie Leagues.

The Leagues get underway this coming weekend and were launched at the Irish Museum of Modern Art yesterday.

A host of Ireland’s top Camogie players were joined for the launch by former All-Ireland winning captain turned broadcaster, Ireland’s Fittest family coach and brand ambassador Anna Geary and TV and Broadcaster Anna Geary.

“There was a huge buzz amongst the camogie community when Littlewoods Ireland came on board as sponsor last year,” said Geary

“They have brought a wonderful sense of innovation and creativity to the public perception of the game and have really sought to elevate the profile of the players.”


“Sport is all about expressing your own personality as part of a strong group of teammates and friends.”

“Fashion is an important part of that and I think we will see a little more of that personality coming through Littlewood’s promotions this year.”

“The Style of Play concept was a winner last year for us and we want to keep that but extend its reach through some innovative content that will be emerging in the coming weeks,” Pippa Doyle, Sponsorship Executive at Littlewoods Ireland told us.

“Last year was about highlighting the skills of the game. This year we will be extending into telling the story of the players responsible for that skill.”

“That will include more written and video content which we will be making available on a new Littlewoods Ireland Blog and through our and the players social media channels.”

“Together we have a really strong sense of community and we will be working closely with the players to show not only the energy but also the enjoyment that comes from playing well and looking well.”

Camogie President Catherine Neary acknowledged “the support, enthusiasm and innovation of our Leagues’ title sponsor Littlewoods Ireland who added greatly to the promotion of the Leagues in their first year as sponsors in 2017.”

“We look forward to continuing to grow our partnership as we strengthen our relationship over the coming season, and as our game continues to grow across the country and beyond.”

“We are thrilled to be sponsoring the National Camogie Leagues for the second year,” added Littlewoods Ireland Chief Executive Geoff Scully.

“Last year, we worked closely with the Camogie Association on a number of shared objectives to help bring this great sport to a larger audience through innovative means along with highlighting the skill and commitment of the players.”


“This year is no different. We want to make a meaningful impact as sponsors of the Camogie Leagues by creating a greater conversation around the game and showcasing it to more people.”

“We are very excited about this campaign and the importance of recognising the many female role models who are playing Camogie. We hope this will help to encourage and inspire young girls to play and continue playing the sport.”

“Littlewoods Ireland will be working closely with the Camogie Association to inspire more girls to play at a grassroots level, to continue playing into their adult years, and to get more people watching the sport of Camogie.”

That sounds like a partnership that is determined to deliver across many fronts and we will be carrying elements of the content over the course of the coming months.

Image Credit: Dan Sheridan, Inpho Photography

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