There is a very strong line up of speakers and a room filled with people who are central to the idea of using sport and sponsorship as a force for social and behavioural change.
Part of the Conference is the publication of our second annual Sport for Social Good Report, in partnership with Allianz.
It highlights a number of projects and ideas from Sport for Business members including Allianz, Vodafone, Bank of Ireland, Guinness, Athletics Ireland, Laya Healthcare, the National Lottery and more.
A number of those will be part of this morning’s event and we will carry a full report from Ulster University on Friday morning.
The Hashtag if you want to get involved in the debate is #SfBSportForSocialGood
This is the line up of those who are speaking:
0930 Arrival of Guests
1000 Welcome Comments
1015 Social Good Through Sport Opening Keynote – Sport NI
1035 Power of Funding – Liquid Therapy Backed by National Lottery Funding
1040 Sport Uniting Communities Project – Ulster Rugby, Irish FA, Ulster GAA
1110 Movement in Schools – The Daily Mile
1115 Pride in Collaboration – The story of Bank of Ireland, Vodafone, Guinness and the Union Cup
1150 Coffee Break
1215 Northern Ireland Sports Forum
1220 Why Social Good Matters to Brands – Allianz and Electric Ireland
1250 Ulster University Making a Difference
1255 The Financial Value of Social Cohesion – Na Fianna GAA Club
1320 Creating a Legacy that Counts – The R&A with Bluewater
1350 Close and Light Lunch
1430 Transfer to Royal Portrush for Opening Day of Open Championship