Onside and the Marketing Institute of Ireland have brought together a vibrant morning of insight and discussion which we will report on here tomorrow and on social media through the morning.
There will be an additional aspect to this year’s event looking back on some of the campaigns and the individuals who have shaped the sponsorship market over a decade of growth and development.
This year alone, sponsorship spend in Ireland looks likely to hit €226 million and the event will look at the high points within that significant investment.
The line up for the morning looks like this:
9-9.30am: Rugby World Cup Panel
9.30-9.50am: Kayleigh Grieve, UEFA
9.50-10.20am: Women in Sport Panel
10.20-10.40am: Paddy Power
10.40-11.00am: Coffee Break
11.00-11.20am: Rita Kirwan of Aldi & Paul O’Connell
11.20-11.40am: Celebrity Panel
11.40-12.20pm: Evolution and Future of Sponsorship Panel
12.20-12.30pm: Wrap up
IRFU Commercial and Marketing Director, Padraig Power and Vodafone’s Head of Sponsorship and Business Brand, Gerry Nixon will kick things off in a discussion on commercial and sponsorship activity around the Rugby World Cup at 9 am.
Irish Sevens International and Love Island winner, Greg O’Shea will discuss the prominent role that athlete and personality ambassadors play in the Irish sponsorship landscape at 1120.
Former Ireland and Munster legend, Paul O’Connell will also join Aldi Marketing Director Rita Kirwan in sharing the success of the retailers’ award-winning sponsorship programme just before that.
This year’s event will also take the end of decade opportunity to celebrate the best in class sponsorship initiatives of the last 10 years, a period that ONSIDE estimates saw investment in sponsorship increase by 70 per cent.
Key influencers shaping how this growth has developed including Rory Sheridan, Head of Partnerships across Europe at Diageo, leading global brand marketing practitioner Damien Devaney, and Peter McKenna, GAA Stadium and Commercial Director will discuss the evolution of the sponsorship industry over the last decade.
“The level of investment in sponsorship has grown significantly over the last 10 years,” said Onside founder John Trainor.
“We are looking forward to bringing together many of the industry leaders to discuss the evolution as well as showcase Ireland’s most effective sponsorships not just for 2019 but also over the last 10 years.”
We look forward to seeing many of the Sport for Business community in the room, including Ciara Murray from Sports Direct who won yesterday’s draw for the last remaining ticket.
Image credits, Inpho.ie