Living Munster Lifestyle

Life Style Sports, the exclusive retail partner of Munster Rugby, has launched a five-part video series as part of their new ‘Live Munster’ sponsorship platform.

The videos, which will run in cinema and online, feature Munster players, Munster Rugby Supporters Club members, teams from Waterpark Rugby Club and pupils from Presentation Brothers College Cork, each steeped in rugby history and embodying Munster Rugby’s ethos and values.

The aim of the series is to bring to life the passion, ambition, excellence, integrity and community that Munster Rugby is renowned for and kicks off at a special time for the Province as they prepare for a European Champions’ Cup Quarter Final as well as being a backbone of Ireland’s Grand Slam bid.

The sponsorship platform is being brought to life across all channels, including in-store, where Life Style Sports are asking fans each month to vote for one of six players who have been shortlisted and who they feel have truly Lived Munster and shown the passion and pride Munster Rugby represents.

Sport for Business and Ulster Bank will be bringing a new Rugby Club Roadshow – Help for What Matters – around the country between April 16th and 26th, 2018.  Offering practical advice for clubs in areas of sponsorship, fundraising, grant application and more we will also have a chance to chat about the NatWest 6 Nations and the European Champions’ Cup with Munster legend Alan Quinlan.  Find out details and reserve your place for Belfast, Galway, Limerick, Cork or Dublin right here.

Customers and fans can vote for their favourite player of the month using the ‘#LiveMunster’ voting tubes in store. Fans will also have the opportunity of winning match tickets, gift vouchers and more when they cast their vote. To vote for their favourite player, fans can head to either Life Style Sports Childers Road in Limerick or Life Style Sports Capitol in Cork.

“Munster supporters are known for their dedication and passion and as exclusive retailer partner of Munster Rugby, Life Style Sports is excited to be bringing those qualities to life through our #LiveMunster campaign in-store, online and in cinemas around the province,” said Jennifer Ryan, Sponsorship Marketing Executive at Life Style Sports.

“For decades Presentation Brothers College has proudly made a significant contribution to the development of rugby talent in Munster,” added Presentations Brothers College Rugby Gamemaster Peter Scott.

“Our students have gone on to represent their school, their families and their communities while wearing the Munster Rugby crest and our participation in Life Style Sports’ #LiveMunster video series has given us the opportunity to acknowledge that history and perhaps a glimpse of the future stars of Munster Rugby.”

“Every Munster supporter walks their own journey and follows the team in their own way,” concluded Larry Perry of Waterpark Rugby Club.

“Whether it’s by playing for their local club or volunteering on the sidelines, every contribution is an integral part of the machine that is Munster Rugby. My son and I are proud members of Waterpark rugby club and lifelong supporters of Munster Rugby.”

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Image Credit: Dan Sheridan Inpho Photography

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