Long Term Confidence but Shorter Term Pain Likely

The results are in from the second wave of research in the Onside Covid-19 Sports Impact Monitor conducted exclusively among Sport for Business members.

The research gives a detailed insight into the aggregated concerns, challenges, confidence and plans of 104 organisations across the spectrum of sporting organisations, agencies and major sponsors.

The second wave research was undertaken in the week leading up to June 2nd and follows on from the first wave which was completed in early April. The two waves paint an important picture along the arc to date of how COVID-19 and the shutdown of all sporting activity has impacted on the sector.

In our exclusive interview here with John Trainor, CEO of Onside, we look at some of the key elements to emerge, from the rising confidence that the sector will rever in the long terms, to a shift in thinking from extending contracts to renegotiating fees that will cause pain in the shorter term.

There is though positive news for one key sector of sport with 53 per cent of the organisations that took part saying that they are willing and looking for opportunities to get involved in Women’s sport.

Here is a selection of the insights from the Onside COVID-19 Sports Impact Monitor which will be available in full to those who contributed to it later today and in an abridged form this week at www.onside.ie

Sport for Business will provide additional analysis and commentary later today when Rob Hartnett appears on the Today with Sarah McInerney show on RTÉ Radio 1 at around 1115, and on the Sport for Business website over the coming days.

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