Making Minor Major with Content Partnership

Electric Ireland and Pundit Arena are teaming up this summer to help create a range of multimedia content to help bring to life Electric Ireland’s sponsorship of the GAA Minor Football and Hurling Championships.

Both companies, working closely with their agency Spark Foundry, which is part of Core, have created an always-on drumbeat of content that is activated across a mix of digital channels. This includes a range of features across editorial, social, video, and gamification, culminating with coverage around the Electric Ireland GAA Minor Star Awards, bringing a new way to showcase this unique event and celebrate the major achievement of the Minor players.

The multimedia strategy to date has seen storytelling about past and present stars both still playing at Minor level, as well as some other well-known sports personalities who have used their experience playing Minor Championships to go on to great success at international levels across a mix of sporting codes, as well as at senior levels in GAA.

Fans have also been encouraged to engage weekly and vote on the Player of The Week poll across football and hurling, with the winners announced on Pundit Arena and Electric Ireland’s social channels.

This week will see the roll-out of a new video series profiling both current and former stars at the Minor levels, as well as the introduction of a cross-platform gaming competition, the Major Shootout.

The game will give fans a chance to test their skills in both football and hurling to win tickets to the All-Ireland Minor finals.

“Our #GAAThisIsMajor campaign highlights that for the players, their clubs, coaches, families and communities there is nothing minor about playing Minor,” said Maeve Galvin, Sponsorship Programme Manager for Electric Ireland,

“Electric Ireland has a long tradition of supporting young people in sport and we are delighted to partner with Pundit Arena this year to showcase the upcoming talent, as many great sporting stars make their mark in the Minor Championships.”

“We are delighted to get an opportunity to partner with Electric Ireland in showcasing the best of the past, present and future of the GAA Minor Championships,” added Fergus Farrell, Agency Sales Manager for Pundit Arena.

“We’ve enjoyed developing a content strategy that allows us to tell new stories through different mediums that resonate well with our unique and passionate GAA audience.”

Image credit: Sam Barnes, Sportsfile

Similar Articles