Marketing and participation at Irish Sport Industry Awards 2020

The 2020 Irish Sport Industry Awards, managed and delivered by the Federation of Irish Sport, are a highlight of the year and we are now less than two weeks away from the closing date for applications.

Rob Hartnett from Sport for Business will Chair the judging panel drawn from the great and the good of Irish sport and business.

The judging process is completely open and transparent and the group of eleven judges will meet over a long day’s coffee and deliberation to determine that the ultimate winners really are the best of the best.

In order to be in the mix to be recognised by your peers, we have to know about the work that you have been doing.

Over the coming days, we will highlight each of the awards that is open to public nomination and explore what the criteria are that we will be looking to judge against.

 

Best Sports Marketing Campaign

To be entered by an organisation which has sport at the heart of its content, and which utilizes commercial partnerships and activations, where relevant, to drive forward their reach and achieve business objectives.

Previous winners:

2019 Softco and Irish Hockey
2018 AIG and Dublin GAA
2016 Lidl Ireland and Ladies Football

Judging criteria:

  • Evidence that it a campaign created and maximised engagement with its own audience
  • Differentiation from their competitors
  • Demonstrate measurable impact for the organisation, partners, and its consumers

Find out more and enter now

 

Best Use of Communications Platforms in Sport

To be entered by an organisation which has sport at the heart of its digital content. This award is to recognise innovative and clever use of communications platforms to stand out from the digital crowd.

Previous winners:

2019 AIG
2018
2016 AIB Backing Club and County

Judging criteria

  • Evidence that it has created its own audience, forming a digital community of sports fans in the process
  • Differentiation from their competitors
  • Demonstrate measurable impact for the organisation, partners, and its consumers
  • The digital community is present/managed in Ireland or was created in Ireland. However, information submitted does not necessarily have to relate to work undertaken within Ireland.

Find out more and enter now

 

Best Sports Participation Campaign

This is a category that can be entered by a governing body, rights holder, Local Sports Partnership or brand that has worked towards promoting sport within society and has achieved their objectives. The Campaign of the Year will be judged on performance throughout the year.

Previous winners:

2019 Cork Sports partnership School Sports Programme
2018
2016 SSE Airtricity Dublin Marathon and race series

Judging criteria

  • A major campaign that excels in creativity, execution, strategy and timing.
  • A campaign that connects with the consumer over a targeted period of time.
  • Evidence of integration across multiple marketing disciplines where appropriate.
  • Delivery of content that targets and engages with the designated target audience.
  • Implementation of an integrated measurement and evaluation system.
  • Evidence of return on investment/objectives and effective use of budget.

Find out more and enter now

Read More: See the full list of judges here
Read More: Read about the full list of Awards from the launch last month


Image Credit: John Lambert

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