Paddy Power and eir Sport have come together to provide a sporting alternative to the Late Late Toy Show tonight and they could not have believed their luck with how it’s worked out.
Back in September, the firm celebrated its 30th Birthday with a pop-up Museum of Mischief on St Stephens Green. It was a great piece of theatre marking highlights of the company’s legendary ability to get itself noticed.
Part of the ‘show’ was a live interview series that took place each evening over five nights featuring Eamon Dunphy in conversation with different sporting legends.
That the first of them, to be broadcast tonight at 10 PM, should be Mick McCarthy, the newly appointed manager just goes to show that luck always smiles on the bookie.
And not only that but they have doubled up in the good fortune with Robbie Keane, also in the Ireland set-up as of this week, will be the second to be shown next Wednesday night.
It will be good to see rather than just hear Dunphy back in the zone and especially so to see him tackling the thorny issue of Saipan with McCarthy.
There’s great chemistry, impassioned opinion, occasional fiery clashes, plenty of tears, laughs, and moments of rare and raw honesty throughout the Head2Head series which also features Ruby Walsh, Tomás O’Sé and Graeme Souness.
“In a world of asinine sports quotes from across the water, it was quite a privilege to see the new Ireland management team of Mick and Robbie letting their guards down with Eamon,” said Paddy Power Head of Major Brand Activations Paul Mallon.
“It was a great to see the stars really let their guard down and nothing was out of bounds.”
“As a brand we are always looking for new partnerships and platforms to bring our unique content to audiences,” added Brand and Marketing Director Michelle Spillane.
It promises to be quite something.
Image Credit: Morgan Treacy, Inpho.ie