You have to hand it to Frankie Sheehan and the pendulum Summit.  The conclusion to yesterday’s first day was certainly not something you could have planned for.

After a keynote interview with Alan Shortt, Virgin Founder Richard Branson was joined on stage by Conor McGregor.  At first, McGregor was wearing a black shirt – ever the villain in some eyes – and Branson was in white.

Within minutes though both were stripped to the waist and shaping up to each other in a piece of sporting and business pantomime that will live long in the memory.

Sport was a consistent theme through the day with Bob Rotella using his experience as a sports psychologist to encourage us to ignore good in favour of great and to continually look at possibilities rather than probabilities.

Sales expert Jack Daly said that sporting teams were a better example of how to run a business than most businesses, focusing on getting things right, having the people they relied upon best prepared to go do their job and having a consistent playbook.

There were plenty of sporting stars at the event as well with Dublin’s All Ireland Winners bringing Sam Maguire to the party through AIG’s presence.

 

Image Credit: Dan Sheridan, Inpho Photography