McSweeney Exits Teneo for Gaelic Players

Kieran McSweeney is leaving Teneo to take up the role as Head of Communications with the Gaelic Players Association.

He will start his new role working alongside CEO Paul Flynn as the organisation heads into discussions on a new partnership with the GAA this November.

McSweeney has spent the last five and a half years with Teneo working as part of the Sponsorship and Sports division management team alongside Mick and Kelli O’Keeffe, Joanne O’Sullivan and Rob Pearson.

During his time there he has worked with a wide range of sports associations, rights holders, broadcasters and high-profile sponsors.

His work has been recognised independently at the Irish Sponsorship Awards, the PRCA Awards for Excellence, the Sport Industry Awards and the All-Ireland Marketing Awards.

An undoubted highlight was taking home the title of European Sponsorship Agency of the Year at the 2018 European Sponsorship Awards in London.

Prior to moving into the agency he had spent nine years as a journalist with Red FM in Cork, on a freelance basis with eir Sport and Sky Sports and for six years as the gaelic Games Correspondent of what was then TV3 and has now become Virgin Media.

As such working with the players as part of his new role with the GPA will be a natural fit.

McSweeney has been a long-term friend of Sport for Business helping to organise the annual Sporting Year Ahead event each January, in which the Teneo Sports’ Sponsorship Index is a key focus.

Teneo and the Gaelic Players Association are both active and valued members of the Sport for Business community and we look forward to continuing to work with him in the future.  We wish him every success in his new role.

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