We are always keen to highlight great examples of how sport tells its story and the work undertaken by Swim Ireland with the help of our friends at Atomic Sport was credited with doing just this at a major Design Awards last week.
The rebrand of Swim Ireland and the related material accompanying that was awarded with a Bronze ICAD at last weekend’s 60th anniversary Institute of Creative Advertising and Design awards.
It was the only sports organisation to be recognised on the night and the award was accepted by the Atomic Sport team who delivered the new brand for the national governing body. (Pictured below are Account Manager, Trevor Cloak and Design Director, Stephen Kiernan).
The rebrand project, led by the management team at Swim Ireland, involved athletes Cliona Colvin, Oliver Dingley and Brendan Hyland amongst many others and was delivered with the support of the wider swimming family across performance swimming, coaching, diving, water polo and masters swimming.
“The team at Swim Ireland were really interested in seeing how they could put a new, vibrant, energetic brand at the centre of their marketing and communications,” said Patrick Murphy, Director at Atomic Sport, explaining how the agency worked closely with Swim Ireland to deliver the new brand.”
“Swim Ireland’s involvement with the project, and the work done with athletes, coaches and stakeholders, was the key driver in delivering the ‘Me and the Water’ proposition which informed all of the creative, photography and design work that constitutes the new Swim Ireland brand.”
Swim Ireland continue to bring the brand to life across their marketing and communications and Swim Ireland CEO Sarah Keane is looking forward to the opportunities that the new brand has created for the organisation.
“Finding a brand identity that represented all of our key constituencies was vital and that is what ‘Me and the Water’ does.”
“We all have a relationship with the water, our own perspective, our own ambition and sometimes even our own fears.”
“From our Olympic athletes, through to our Sunday morning swimmers, to the young children taking their first tentative paddles in the pool.”
“Over the last number of months, we have expressed this in our workplace, at competitions around the country and in content created for our stakeholders and our swimmers, divers and water polo players.”
“We’re very excited by the opportunities it now presents for us in all of our communications, in sponsorship and on the ground in pools, schools and clubs around the country.”
Atomic Sport has a strong record in sport here having produced memorable campaigns for Leinster Rugby, the FAI, the European Tour in golf and Paralympics Ireland among others.