Merry Christmas and a Taste of 2018

Thank you all for another great year as part of this community we have grown around the business of sport.

In 2017 we welcomed 70,125 unique visitors to the Sport for Business website and over 2,500 to events we ran or were a part of.

It is humbling to look back and see that this number of 70,125 has grown from 13,210 in 2012, the first year we started shining a light on the great work that you do.

Like in sport and business though, the past is only a pointer to where we go next.

2018 is looming and with it the excitement of doing what we do for you, only better. Here is a taster of what we are looking to do in the next 12 months.


We will unveil a new website and a new look to the Daily News Digest. The focus will be on a greater emphasis on what you as members do and can do for each other.

There will be more content and new features for Members of Sport for Business while we will continue to serve as best we can those in the wider group.

More interviews with the people who make a difference, more insight from our own analysis and those of our partners, more to bring us all closer together.

On January 11th we will be part of an exciting ‘Inside the Ropes’ event with the European Tour as the build up to the Dubai Duty Free Irish Open begins in earnest.

On January 18th we will host The Sporting Year Ahead with our friends at Teneo Sports, looking ahead to the big events and the opportunities they present over the next twelve months and looking back over ten years in a special interview at the Marker Hotel with outgoing GAA Director General Paraic Duffy.


In February we will start the second wave of our Game Changer Network for Women in Business and Women in Sport, in partnership with AIG.

We will also take to the road in an exciting Sports Club Roadshow we are working on with the IRFU and Ulster Bank.

We will hold the first of six high-level Round Table Meetings bringing the smartest minds together to look at areas where together we can make a real difference. The first subject under the spotlight will be the changing world of media engagement.


On March 2nd we will host Sport for Social Good, a new half-day event and published report, in partnership with Allianz, looking at the work which leading brands among our members are doing within communities through the prism of sport.

On March 14th we will host a special breakfast gathering of young leaders who we will have identified over the previous six weeks as part of a new Sport for Business 30 Under 30 Initiative.

On March 15th we will once again take part in the Irish Sponsorship Summit.


The second Sport for Business Round Table of the Year will focus on the changing nature of Social Media for NextGen Fans.

We will be back again with Partners 18′ in partnership with Livewire following the success of the first pass at this in 2017.

Through the rest of the year, there is much to look forward to from the Winter Olympics, and the new Nations League in Soccer to the new format for the All Ireland Championships and major events in Dublin in Special Olympics and Para-Swimming.

That is all to come.  For now though, we would like to wish you a happy and peaceful Christmas and a 2018 where your ambitions move a step closer and your hopes dreams come true.

The Sport for Business Daily Digest will return on the morning of Thursday, January 4th.

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