Celtic Pure has expanded its sponsorship portfolio within sport by adding Monaghan GAA to the existing national sponsorship it has with the FAI.
Promotional staff, dressed as a bottle of water were parading around Clones on Sunday as Monaghan played Dublin in the Allianz League.
There was irony in that one of the key moments in the game came when Bernard Brogan sprung from the bench to score Dublin’s first goal, dragging them back into the match. 24 hours later it was Brogan’s company, and Sport for Business member Legacy Consultants who were announcing the new sponsorship.
the Irish natural spring water company proudly claims on its website that it “sources its water directly beneath Co. Monaghan’s ancient Drumlin Hills.”
With hydration being a key pillar of sports performance, the new partnership role sees Celtic Pure bring their expertise in water to the Monaghan set-up and will ensure the provision of water for training and match days throughout the year for the Ulster Senior Football Champions of 2015.
“Any sports person knows the importance of hydration and getting good clean water into the body,” said Colin Walshe, Monaghan Captain.
“We have worked on improving ourselves this season and increasing the intensity we bring to games. This will mean the lads will need to be thinking of hydration as a part of their match preparation and it is a perfect fit to have a Monaghan company such as Celtic Pure with us to support our goal.”
“The GAA is a unique sport that is deep-rooted in Irish communities,” added Padraig McEneaney Celtic Pure CEO, explaining why involvement in sport is important to his business.
“We are a proud Irish company that supplies fresh spring water to our customers and are glad to bring the two together and support our own side, Monaghan football.”