Motorsport Ireland and the Royal Irish Automobile Club will launch a six-month road safety awareness campaign across Ireland on the 17th of June under the title #3500LIVES.
The campaign is part of an international programme aiming to be live in 70 countries by the end of this year. It is backed by the FIA and advertising giant JC Decaux.
The #3500LIVES campaign will promote ‘10 Golden Rules’ for safe driving on Ireland’s roads as we head into the busy summer period. A host of international sports stars including footballer Antoine Griezmann, tennis legend Rafael Nadal, and Formula One drivers Fernando Alonso and Nico Rosberg have come on board to urge all road users, particularly young males, to adopt the guidelines.
Their messages to promote safe driving will be emblazoned across advertising billboards, street furniture and digital screens in Dublin, Cork, Belfast, Limerick, Waterford and Galway.
The 10 Golden Rules of #3500LIVES are:
1. Obey the speed limit
2. Use a child safety seat
3. Check your tyres
4. Buckle up
5. Don’t text and drive
6. Never drink and drive
7. Always pay attention
8. Stay bright
9. Wear a helmet
10. Stop when you are tired
“Last year 187 people lost their lives on Ireland’s roads,” said Motorsport Ireland CEO Alex Sinclair.
“Every day across the world 3,500 people die in car crashes. That’s more than 1.25 million people every year — and it is a figure that’s expected to rise to 2 million in the near future if nothing is done to reverse it. Particularly concerning is that amongst 15 to 29-year-olds, traffic related fatalities are the first cause of mortality.”
“These statistics are shocking and is important that we continue to get the message of road safety out to as many people as possible. The #3500LIVES campaign is a welcome extension of our schools safety program and, along with the support of FIA and JCDecaux, we have an opportunity to reach more people than ever.”
“The campaign will highlight some simple safety measures for all road users to adopt. From mid-June people should see these messages across billboards, street furniture and digital screens in Dublin, Cork, Belfast, Limerick, Waterford and Galway. If even one life is saved as a result of this campaign, then it is worth it.”
The #3500LIVES campaign is an international initiative supported by famous ambassadors from sport and showbusiness. It also has the backing of the International Olympic Committee, and was endorsed by Pope Francis when he met with FIA President Jean Todt at the Vatican in February.
The 13 famous ambassadors are footballer Antoine Griezmann, tennis legend Rafael Nadal, athletes Yohan Blake, Haile Gebrselassie, Vanessa Low and Wayde van Niekerk, motorsport stars Fernando Alonso, Felipe Massa, Marc Marquez and Nico Rosberg, singer Pharrell Williams, actress Michelle Yeoh, and Mayor of Paris Anne Hidalgo.”
We are all set for this Wednesday June 14th for Unleashing Content where we will hear how Red Bull have built a global media brand on sports and cultural content, how the world of media is shaping up to new forms of content, how the GAA is managing its own video ‘clip’ content, how the value of content is measured and how athletes fit into the new picture. See the full timetable and secure your place here.