Marks & Spencer is celebrating 40 years of a presence in Ireland this year and have unveiled Peter O’Mahoney of Munster and Irish Rugby as a first Irish Sports Ambassador.
It has also announced an extension of its partnership with Munster Rugby, backing the provinces Community Rugby programme, through to 2021.
It has been involved as a partner of Munster since 2015.
The retailer is expected to announce a programme of initiatives to mark it’s 40-year presence in Ireland, collaborating with O’Mahoney over the coming months, after his commitment to Ireland and the Rugby World Cup.
The new partnership builds on Marks & Spencer’s existing rugby sponsorship, as a proud supporter of the Munster Community Rugby programme since 2015.
When that was announced it was the first time that the popular brand had engaged with sport, not only in Ireland but anywhere else as well.
Earlier this month it was confirmed that Marks and Spencer was to be the anchor tenant for the new Arthurs Quay Shopping Centre in Limerick City, a decision that is expected to create 400 jobs in the city.
Image credit: Dan Sheridan, Inpho.ie