Munster Rugby have had the kind of season to date that could barely have been imagined twelve months ago. They have been active off the pitch as well in securing the kind of partnerships which will sustain the revival in their fortunes.
Bank of Ireland’s new Sponsorship Manager Gemma Bell made her first mark by signing up last week to a five year extension to the Bank’s partnership with Munster.
This will include having Pater O’Mahoney and Conor Murray as Bank of Ireland brand ambassadors in the 2017/18 season, a year in which they could be touring the country with the Guinness PRO12 and the European Champions’ Cup in their hands, depending on how the next six weeks play out.
That deal with the Bank is given further heft today with the news that David Wallace, capped over 200 times for Munster and part of their double winning Heineken Cup team has been appointed as Bank Of Ireland Business Development Director for the Munster Region, reporting to former Tipperary All Ireland winning Manager Liam Sheedy.
The renewed of the Main partnership deal first signed in 2013 will include exclusive jersey branding of all playing and training kit for the Munster senior and “A” teams and the roll out of the Bank of Ireland Munster Rugby Summer camps in 23 locations across the province starting this July.
“We are delighted to renew what has been a very successful partnership with Munster Rugby over the past four years,” said Bell.
“This will see the relationship extend into its 25th year in 2023 and builds on Bank of Ireland’s wider commitment to the Munster region.
“In Bank of Ireland we are committed to supporting communities across the country. Our 72 strong branch network in Munster combined with Munster Rugby’s large and devoted fan base provides an excellent fit for Bank of Ireland to connect with communities across the Munster region and the wider country.”
“The extension and the long relationship we have with Bank of Ireland is testament to the great work we continue to do together including the award winning ‘Sponsor for a Day’ competition for local businesses,” added Munster rugby CEO Garrett Fitzgerald.
Munster has also signed a three year strategic partnership with performance lifestyle sports nutrition company, MusclePharm. The brand has an existing partnership with current Super Rugby champions The Hurricanes.
“Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals,” said MusclePharm CEO Ryan Drexler.
“Partnering with MusclePharm makes perfect sense,” added Enda Lynch, Head of Commercial & Marketing at Munster Rugby.
“It is a brand known for its high-quality ingredients, commitment to label transparency and, most notably, the results it helps athletes achieve. We look forward to working closely with the company in a number of areas to provide meaningful brand experiences.”
Join Leinster Rugby star Rob Kearney and Olympian Thomas Barr discussing the world of sponsorship as it relates to them as athletes; hear from AIG, Nissan, Allianz and Electric Ireland on why they look to build partnerships with sport away from the brightest lights and get great insight from Livewire on what sponsorship means on Wednesday, April 26th. Secure your place from only €40.