Each month our Sport for Business Irish Sport Social media Report highlights the rich engagement levels which sporting bodies and brands attract through Instagram.
Munster Rugby and Lifestyle Sport are putting that to the test with a channel specific competition with the prize of a 12 day trip to South Africa next April.
Fans who either buy or have bought the Munster alternate jersey like the three players in the picture above are invited to post images of themselves wearing the jersey to Instagram and tagging them with @lifestylesportsrugby and #LSSBootRoom.
The prize is worth it including tickets to watch Munster take on the Southern Kings and Toyota Cheetahs, as well as flights and accommodation in the South African rugby meccas of Cape Town, Port Elizabeth and Bloemfontein.
Winners will also have access to the team’s private training sessions to watch the players in full match preparation mode, and to joining the players after the session for their team lunch.
Sport for Business has recently moved onto Instagram as well. We can be found @SportforBusiness2020.