The timing was spot on and the media access to Conor Murray on the day of the Irish Rugby squad announcement was sure to draw a crowd.
Perhaps more importantly the photography that Dan Sheridan of Inpho put together with the Munster and Ireland star certainly suggested there was no lack of mobility from the injury that kept him from being included.
Pinergy has teamed up with Murray as part of its innovative #WeAre16 campaign through Munster Rugby. The official energy partner to Munster Rugby will continue its Fan of the Match competition and introduce the new Pinergy Power Player Award for the second year of the campaign.
The #WeAre16 Fan of the Match competition will run at all Munster home games ‘recognising the energy determination and passion of Munster Rugby fans.’
The #WeAre16 Fan of the Match receives the number 16 match jersey from a Munster player at the end of the game.
The Pinergy Power Player for every Munster game will based on the analytics from that game. Its another neat link to the sponsorship with Pinergy branding on the computers that coaches use to access the analytics.
To date, Darren Sweetnam, CJ Stander, Tadhg Beirne, Alex Wootton, JJ Hanrahan, Jean Kleyn and Arno Botha have each been awarded the Pinergy Power Player Awards so far this season.
The final element of this year’s activation is support for the Munster Rugby Supporters Club Choir, the first provincial rugby choir of its kind in Ireland.
“I’m delighted to come on board as a Pinnergy brand ambassador,” said Murray. “Munster fans are amongst the best in the world and the atmosphere that they create at our games is something very special.”
“The #WeAre16 campaign acknowledges and celebrates the Munster fans, we as players can feel the energy they bring every time we step on the field.”
“Pinergy has been a proud partner of Munster Rugby since 2014, and we are thrilled to have Conor Murray on board as a brand ambassador for the 2018/2019 season,” added Enda Gunnell, Chief Executive Officer for Pinergy.
“We are committed to Munster Rugby as official energy partner, and these elements of the partnership enhance this commitment.”
Image Credit: Dan Sheridan, Inpho.ie