New Sponsor Firing Up Colleges Football

The Kepak owned brand Rustlers were to the fore for the first time as the 2017/18 season of third level football was announced at the FAI Training Centre in Abbotstown yesterday.

Over 110 teams will compete in the upcoming season, with a number of players from the SSE Airtricity League on the men’s side and the Continental tyres Women’s League among the squads.

In that sense of combining players that are making their way in the upper reaches of domestic football with student hoping to follow that path, it is itself replicating the focus given to the Fitzgibbon and Sigerson Cups in Gaelic Games.

Read more about the announcement of Rustlers sponsorship

Many of the players who recently represented Ireland at the World University Games in Taipei will also be involved.

“Third Level Football is playing an increasingly important role in the pathway for our young players and we are delighted to see such a great turnout at today’s launch as excitement builds ahead of the new season,” said Mark Scanlon, FAI National Coordinator for Schools and Third Level Football.

“We are delighted to welcome Rustlers on board this season as our title sponsors and we look forward to forging a long term relationship with them to develop our Third Level Football competitions.”

Read our Interview with UCD’s Richard Shakespeare on combining SSE Airtricity League and College Football at Belfield.

“At Rustlers, we are committed to supporting the concept of young people combining sport and education which was a major motivating factor in partnering with the FAI back in May of this year,” said Adrian Lawlor, Marketing and Business Development Director at Kepak.

“Over the next four years, we look forward to supporting the efforts of the Colleges and Universities governing bodies to grow both participation in the sport and to add some fun engagement for football supporters around the competitions.”

Stay tuned to Sport for Business for a special series coming up soon looking at the role of sport within the College life of a number of our education members.

The FAI, UCD, Trinity College, Continental Tyres and SSE Airtricity are among the more than 220 organisations that play an active part of the Sport for Business community.  

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 Image Credit Cody Glenn, Sportsfile

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