Anyone who has spent time in a dressing room will be familiar with the sense of sporting endeavour that a whiff of Deep Heat brings to mind.
That is now to be replicated in the wide-open expanse of the Phoenix Park with Deep Heat and Deep Freeze coming on board as title sponsors of the Great Ireland Run.
The event will be called the Deep Heat Deep Freeze Great Ireland Run and will take place on Sunday, April 5th.
The Run is Ireland’s largest mixed 10k road race and is open to runners, joggers and walkers of all abilities.
“We are delighted to be the title sponsor of the 2020 Great Ireland Run,” said Kaye Mackay, Senior Brand Manager for Deep Heat and Deep Freeze.
“We are strong supporters of athletics and our vision is to become a trusted training partner to all levels of runners – supporting their training journey through motivation, advice and a range of products that can help with warm up and cool down – pre and post-race.”
“We see our partnership with the Great Ireland Run as an embodiment of what Deep Heat and Deep Freeze stands for in relation to supporting an active lifestyle.”
“We are really excited to have title sponsors Deep Heat and Deep Freeze partner with us for the 2020 Great Ireland Run,” added Daragh Browne, Athletics Ireland Marketing Manager.
“The Deep Heat and Deep Freeze brands believe in supporting everyone as they work towards achieving their own personal activity goals, and we are sure this will resonate with runners taking part in the event.”
“Over 3,000 have already entered this year’s event and we see huge potential in growing this even further over the coming months with the support of our new partners.”
An elite field of athletes looks set to compete on April 5th with a National 10K Championship on the line. There will also be a new prize fund up for grabs which is set to be announced in the coming days.
This year will see the winner of the 2020 Deep Heat Deep Freeze Great Ireland Run earn International selection* for the European 10,000m Cup in Highgate on June 6th.
Last year’s winner Hiko Tonosa was on hand to help make the sponsorship announcement today and he is once again looking forward to competing at this year’s event.
“Last year was my first national title and I look forward to trying to retain it at the Deep Heat Deep Freeze Great Ireland Run on April 5th.”