The Irish Football Association, the governing body for Northern Ireland football has joined forces with colleagues in Scotland and Wales in appointing advisers IMG to find a new overall sponsor for the three national teams.
Vauxhall have been on board for six years, through a period of great success for Northern Ireland and Wales, but announced earlier this year they were moving on from their combined sponsorship of the three smaller nations and England after the 2018 World Cup.
The new deal being offered will cover the senior men’s and Women’s national teams for all three countries as well as the U21 and Youth teams.
It is expected to run for an initial period of four and a half years and will commence with the new UEFA Nations League in 2018 and cover the Euro 2020 Championships where games will be staged in Dublin, Cardiff and Glasgow, as well as the 2022 FIFA World Cup in Qatar and the 2019 FIFA Women’s World Cup in France.
The Northern Ireland Football League signed a three year extension to their sponsorship deal with Danske Bank earlier this year but there is no indication yet of a value on the National team sponsorship or indeed whether with the right offer that the three nations might go seperate ways.
England have already done so but their value would be a lot higher given reach and the almost certain qualification for every major finals.
“This is an attractive package and represents a unique opportunity for a partner to contribute to a positive national spirit in each of the three countries, while also generating value through the unified brand image for the fans, media partners and associations,” said Michael Mellor of IMG
“It’s a real opportunity for a brand to embed itself in football culture and develop a lasting relationship within each community.”
Three Ireland signed an extension for sponsorship of the Republic of Ireland international team in 2015 which runs through to after the UEFA Euro 2020 Finals.
Image Credit Inpho Photography