As part of its promotional build-up to Saturday’s international between Ireland and New Zealand, Guinness has brought together former All Black Tana Umaga and Brian O’Driscoll over a pint to spotlight the camaraderie of the sport.
The pair also performed the traditional Maori Hongi, a strong symbolic show of unity between two people showing how they have put that ‘spear tackle’ behind them.
That bridge may well have been built some time ago but it is still a smart idea to gain a bit of attention in a busy week.
It also highlights the work on the history and the heritage of the sport which Guinness has been to the fore in with replays of the Munster victory over the All Blacks, still the only victory over them on Irish soil.
Throughout the series, Guinness is rallying fans to #AnswerIrelandsCall by leaving messages of support for the team on Facebook with tickets to matches on offer for some.
One of them from a fan called Aisling Glynn is pleading for tickets so she can make up for the superstitious blame she was landed with in 2015 for having worn a Leinster rather than an Ireland flag to the last encounter where we came so close…
Image Credit: Dan Sheridan, Inpho.ie