O’Driscoll Signs for BT Sport

Brian O'Driscoll TVBrian O’Driscoll has added another element to his broadcasting career by signing up as a rugby presenter for BT Sport.

Aside from work as an analyst on European Champions’ Cup matches he will also serve as a BT Sport brand ambassador in Britain and in Ireland.

He will also appear on BT Sport’s weekly Rugby Show – Rugby Tonight.

Rugby has been central to the early development of BT Sport.   Rugby television audiences are up by 40% on the previous season, and BT Sport have deepened their involvement through taking naming rights on the BT Sport Murrayfield Stadium in Edinburgh and the BT Sport Cardiff Arms Park.

BT Ireland is a long term sponsor of Ulster Rugby.

The channel sponsors a number of sides competing in the Guinness PRO12, despite, or perhaps because of its broadcast deal with Sky Sports, RTE Sport, TG4 BBC Northern Ireland and other broadcasters in local markets.

He will combine the work on TV with his previously announced role as a presenter on Newstalk here in Ireland.  There is a tenuous link between the two as Denis O’Brien, majority shareholder in Newstalk, Today FM and Independent News and Media, sold his previous stake in Esat Digifone to BT as far back as 2001.

“I’m excited to be embarking on one of the next steps in my career with BT Sport,” said O’Driscoll.

“It’s a big change for me, but I’m looking forward to the challenge and being involved at the inception of the brand new European tournament at a brand new channel like BT Sport.”

“I’m joining BT Sport because I’ve been impressed by their new and fresh approach to rugby coverage and I’m looking forward to being a part of their team.”

Grant Best, senior channel executive producer for BT Sport added:

“In the world of rugby Brian is a legend.  We’re delighted that he has decided to join BT Sport as part of the next stage of his career and that he has chosen to join our Rugby presenting team, he brings a huge amount of knowledge and experience which will be invaluable in our coverage of the new European tournaments.”

BT Sport has the exclusively live rights to Aviva Premiership Rugby and the JP Morgan rugby sevens, plus rights to top live matches from theEuropean Rugby Champions Cup and European Rugby Challenge Cup.

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