Horse Racing Ireland and Off The Ball have signed a new partnership whereby the sport will become the sponsor of enhanced racing coverage across Off The Ball’s media outlets from radio to social and online.
Off The Ball’s ‘Friday Night Racing’ segment, presented by Ger Gilroy, will be part of the deal looking ahead to weekend coverage
“Horse racing is one of very few sports where Ireland is seen as a global leader,” said Ger Gilroy, Managing Director of Off The Ball which now looks after the majority of output from the Communicorp Group of stations and has expanded into a popular OTBAM show streaming live on Facebook.
“From trainers and jockeys, to studs and horses, Ireland sets the standard and HRI is a leading force behind that. It’s a great vote of confidence when a leading sports body recognises what our coverage and analysis brings to the sport. I am thrilled to announce this fantastic partnership. There has always been a desire for a greater variety of horse racing coverage in Ireland and I believe that this partnership will allow us to do just that.”
“This collaboration is very important for Horse Racing Ireland,” added Paul Dermody, Commercial and Marketing Director at Horse Racing Ireland.
“Off The Ball’s programming and unique style of content output will help us achieve our key objectives to grow engagement and increase interest levels in racing, ultimately maximising attendances at the 26 racecourses in Ireland.”
“We are really excited to work with the Off The Ball team to produce, appealing, relevant and thought-provoking content to promote the wonderful stories and stars of our sport, whether they be our jockeys, trainers, breeders, owners or stable staff.”
Off The Ball’s partnership with Horse Racing Ireland, brokered by Media Central and OMD, will begin on July 20th and will continue for 12-months.
The first major race meeting to benefit will be the Darley Irish Oaks and Boodles Ladies Derby at The Curragh on Saturday.
RTÉ retains the TV rights to Ireland’s major Racing Festivals while TV3 relays UK meetings through a partnership with ITV.
This week Bulmers announced that they would be taking over as the main presenting partner of the Cheltenham Festival in England.
Earlier this year The inaugural Dublin Racing Festival was deemed a big success crossing over to an audience not exclusively committed to the sport. The tie up with Off The Ball and its edgier, wider support of sports news and content looks like a winner in promoting the sport at a time when it is getting stronger in all of its key metrics.
Image Credit Stephen McCarthy, Sportsfile