One Million Up for Kellogg’s Cúl Camps

The first of the Kellogg’s GAA Cúl Camps got underway yesterday with a very special milestone in the one-millionth participant since the beginning of the Kellogg sponsorship in 2012, lacing up their boots.

Participation levels have risen by 92 per cent since the 2012 camps and while this year’s numbers will be down there are still 67,000 participants signed up around the country.

Siún Brophy from St. Brendan’s GAA Club, Dublin was the lucky 1 millionth child to register for Kellogg’s GAA Cúl Camps. She was welcomed to the very first day of camps by Dublin’s Ciarán Kilkenny and Sinéad Goldrick.

Siún has attended two Kellogg’s GAA Cúl Camps in the past and couldn’t believe her luck at being the 1 millionth registered participant and was delighted to take home a selection of GAA and Kellogg gifts.

It is also a landmark year for St. Brendan’s GAA Club as the club is celebrating its Centenary year. Originally set up as the club linked to St. Brendan’s hospital, for staff, it was an adult-only club until 5 years ago when they started a juvenile section and this year sees the club hosting its very first Kellogg’s GAA Cúl Camp.

An estimated 1.2 billion activity hours have been accumulated by participants of the camps, based on a daily average of 240 minutes of physical activity.

“We are thrilled to see the beginning of the 2020 Kellogg’s GAA Cúl Camps, following an uncertain period earlier this summer,” said Ruth Hughes, Head of Kellogg’s in Ireland.

“It is also a great day for hundreds of children who are partaking in the camps, getting the chance to meet up with their friends and enjoy themselves in a healthy outdoor environment.”

“We are also extremely proud to welcome the 1 millionth child through the GAA Cúl Camps since Kellogg partnered with the GAA this Summer. This is an incredible landmark for us as a brand and it has been incredible to see the participation levels soar since Kellogg’s became sponsor. We are delighted to have been part of that journey and see how the Cúl Camps have become such a pivotal part in the Summers of Irish children.”

“Trojan work has been put in by a lot of people to make this happen and we’re delighted to see the first stage of camps get underway,” added GAA Cúl Camps co-ordinator Charlie Harrison.

“It’s wonderful to see so many children running around enjoying themselves this morning, something which we had probably taken for granted in previous years.”

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