Onside Make Key Appointments

Sponsorship and research consultancy Onside has announced two major additions to the team of people it has working on some of Ireland’s largest sponsorship management accounts.

John McDonagh has joined the company as Chief Operating Officer. McDonagh will take responsibility for strategy, marketing, business and organisational development with specific focus on commercialising opportunities internationally.

He was Sales and Marketing Director at Liberty Insurance up until 2015 and played a key role in their engagement with the GAA and Women in Sport.  Liberty Insurance are sponsors of the Sport for Business Women in Sport list each year.

Prior to that McDonagh was a senior executive in Shell Ireland and has consulted on a variety of projects across multiple sectors in Ireland.

James Wynne is the second major appointment joining as Client Director to deepen Onside’s breath of solutions across the full sponsorship cycle.

Wynne will bring his experience in managing world class integrated marketing programmes, which includes his previous role as Head of Sponsorship at Digicel and its ground-breaking partnerships with Usain Bolt, the Caribbean Premier League and its activation with Chelsea F.C.

He previously was a senior consultant in Slattery Communications which is now Teneo PSG.

“Onside’s business has grown in recent times with further new account wins in Ireland and key international projects in the UK and North America,” said Founder and CEO John Trainor.

“Strategically we are beginning to diversify and repurpose our offering and strengthen our breath of expertise. Both of these appointments will enable Onside to widen its scope of operations providing new services and products to existing and new clients.”

The latest Onside QSR (Quarterly Sponsorship Review) shows almost 20% more deals reported than in the same period last year.

Non-sporting properties, in particular broadcast, awards and events, have featured strongly this quarter.

Vodafone, 3 and Guinness have again topped the league of Ireland’s most appealing sports sponsors among the Irish adult public for the 1st quarter of 2017, though the competition for hearts and minds is becoming more challenging in the sports sponsorship space.

The latest research with the Irish public also zoned in specifically on the stand out performers in rugby sponsorship during the particularly active Q1 window that included the RBS 6 Nations.

The sponsors that stood out for people included principally Irish Rugby national and provincial backers including Vodafone, Guinness, Heineken, Bank of Ireland, Aer Lingus, RBS/Ulster Bank, Aviva and Aldi.

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