Leading Irish bookmaker Paddy Power has been unveiled this morning as the new sponsor of the Paddy Power Irish Gold Cup at Leopardstown.
The €250,000 Grade 1 chase, first run in 1987, is one of the highlights of Dublin Racing Festival and will be run on the second day of the Festival at Leopardstown on Sunday, February 2.
It is a major boost for new Leopardstown CEO Tim Husbands in his first week in the role and credit is due as well to Sponsorship and Marketing Manager Vicki Donlon who was ‘holding the reins’ since the move of Pat Keogh to the Curragh in the autumn.
“I’m really excited to extend our partnership with top-class brand Paddy Power,” said Husbands.
“Over the past three decades, the race has provided some fantastic racing memories for racegoers. Our combined aim is to ensure the Paddy Power Irish Gold Cup continues to showcase the competitiveness and the quality of racing in Ireland.”
“Dublin Racing Festival is entering its third year and this partnership will further strengthen it as one of the best weekends of racing in Europe.”
“Sports fans bang on about the exploits of Katie Taylor, Shane Lowry, Rachael Blackmore and the emerging crop of young football talent – but let’s not forget that some of the most consistent Irish winners have four legs, not two,” said Paul Mallon, Head of Brand Marketing (Ireland) for Paddy Power.
“The Dublin Racing Festival presents some of the highest-calibre horses to a country that loves its racing, and we’re delighted to be on board for this.”
“This is the third year of the Dublin Racing Festival and it has now established itself as the definitive pre-Cheltenham race meeting,” added Patrick Desmond, Racing Director for Paddy Power Betfair.
“It’s quality over quantity and with the Irish being so dominant at Cheltenham (and Aintree) the past few years this year’s renewal is a massive draw. We’re likely to have the favourite of 10 of the Cheltenham Grade 1’s running as well as many who will have big chances at the Cheltenham handicaps.”
Both Leopardstown and Paddy Power are active members of the Sport for Business community and we will be previewing the Dublin Racing Festival in detail over the coming weeks.