If you wondered why Paul O’Connell’s future career plans were across all the print and broadcast media this week, wonder no more. It was because of his availability to the media through the launch of a new range of gear from Adidas.
The moody images of O’Connell, shot by Billy Stickland of Inpho.ie and reproduced above appeared widely across the media and will have repaid a chunk of the endorsement deal the brand has with Ireland’s captain.
This is of course in a personal capacity though Adidas also work with Munster Rugby. Come the summer the attention in terms of playing kit will focus on Canterbury as Ireland prepare for the Rugby World Cup but for now it was Adidas’ turn in the spotlight, aided by our natural curiosity over when the great man’s career will draw to a close, and indeed where…
