P&G Sign Olympics Extension

A sign of significant hope for a quick bounce back in sporting sponsorship came yesterday when Procter and Gamble signed an extension to their partnership with the International Olympic Council that will bring them through to 2028.

As a Global Partner, P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028.

As part of the partnership, P&G will lend its expertise and thought leadership to the IOC on how to grow, accelerate and bring innovation to the IOC’s digital capabilities, products and assets. This effort supports the IOC’s strategy to engage people with the Olympic brand and maintain long-term relevance both during and outside Games time.

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