Pinergy has expanded its relationship with Munster Rugby to become its official energy partner and has launched an innovative fane engagement campaign #WeAre16 which will be live for the first time at the Guinness Pro14 clash with Leinster over Christmas.
The campaign will see a Fan of the Match announced for every Munster home game for the rest of this season and next season.
Pinergy and the Munster Rugby Supporters Club will ask for nominations from great Munster fans and celebrate one at each home game by presenting them with a match jersey after each game at both Thomond Park and Irish Independent Park.
“The Munster fans are some of the best fans in the world; the passion that they bring every time we play really energises the players, the atmosphere in Thomond is so special and the fans have helped to power us over the line many times,” said Conor Murray at the launch of the new partnership and campaign.
“It’s a big thing for a fan to receive a jersey from one of the team. The players and Munster rugby want to recognise the contribution and our support for the fans and we’re delighted Pinergy is working with us to do this.”
“Pinergy has been a partner of Munster Rugby since 2014, and today we’re delighted to announce that we are now the official energy partner to the team,” said Enda Gunnell, Chief Executive Officer for Pinergy.
“With #WeAre16 we wanted to celebrate the vital energy the fans bring to the team with a first for Irish rugby and we look forward to seeing it resonate with fans.”
Join us on Sport for Business tomorrow when we will have an extended interview with Enda Gunnell to look at why they are involved with Munster Rugby and how it is making a difference to their growing business.
“Pinergy has been a valued partner of Munster Rugby for a number of seasons and today we are delighted to announce them as our official energy partner,” added Doug Howlett, Head of Commercial and Marketing at Munster Rugby.
“#WeAre16 is a very innovative sponsorship platform. It sets Pinergy apart and will give Munster fans the unique opportunity to receive a match jersey and Fan of the Match title at each home game this season. We welcome the additional innovations Pinergy will bring to Munster Rugby in the coming season and beyond.”
As well as energising the Munster Rugby fans Pinergy is also energising the Stadium. Thomond Park will use electricity equivalent to that of 120 domestic homes this season. However, Munster Rugby will get greater insight, analytics and control of their consumption of electricity through Pinergy.
Pinergy has been a partner of Munster rugby since 2014 and to date, they have focused on sponsoring the laptops and analytical equipment used by the team’s coaches – powering the insights behind the game.
This mirrors the brand’s approach to their customers, whereby they give them the ability to get greater insight into their energy consumption, enabling them to make changes and understand their impacts, ‘coaching’ their customers into making better choices with their energy consumption.