Premier League Appoints Media Expert as New CEO

The Premier League in England has appointed Susanna Dinnage to the role of Chief Executive. She replaces Richard Scudamore who steps down after nineteen years in the role and is the first woman to hold such a position of influence and authority within the sport.

In a recognition of the vital importance of media rights to the funding and fanbase of the League Dinnage is very much from that world. She worked with Channel 5 and MTV before moving to the Discovery Network ten years ago where she was a colleague at the top table with RTÉ Director General Dee Forbes.

The value of media rights to the Premier League over the past two decades has risen from £212 million to more than twenty times that at around £4.65 billion.

That is the fuel that has driven the League to become arguably the most powerful sporting organisations in the world.

“We had a very strong field, but Susanna was the outstanding choice given her track record in managing complex businesses through transformation and digital disruption,” said Chelsea Chairman Bruce Buck who headed up the search team that selected Dinnage.

“She is a leading figure in the broadcasting industry, a proven business executive and a great developer of people. She is ideally suited to the role and we are confident she will be able to take the Premier League on to new heights.”

“I am excited at the prospect of taking on this fantastic role,” she said as the news broke yesterday.

“The Premier League means so much to so many people. It represents the pinnacle of professional sport and the opportunity to lead such a dynamic and inspirational organisation is a great privilege.”

“With the support of clubs and the team, I look forward to extending the success of the League for many years to come.”

Dinnage is a season ticket holder at Fulham FC, who in an ironic twist of fate this morning sacked their manager and have already replaced with Leicester City’s Premier league title-winning boss Claudio Ranieri.

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