Premier League Promotions Take Over Dublin

England and Manchester United football legend, Gary Neville, was in Dublin yesterday to officially launch the second year of Cadbury’s partnership with the Premier League, as ‘Official Snack Partner’. Chris Kamara of Sky Sports was in town as well as preparations got under way for the start of the Premier League tonight on Sky and Now TV.

Accompanied by the Premier League Trophy, Neville dropped by Dublin’s Grand Canal Square to take part in the Cadbury Premier League Kicking Challenge – a penalty shootout where football fans were given the opportunity to win prizes, including flights and Premier League tickets, by scoring goals on a floating pontoon, in Grand Canal Dock.

He also waded into the controversy over the Liam Miller tribute match, despite admitting he knew nothing about it until asked, but pundit’s are there for their views, no matter how well or ill-informed they may be and it did garner headlines across online and social media and in today’s papers.

To celebrate their sponsorship of the Premier League, Cadbury will be running ‘Match & Win’ on-pack and in-store competitions throughout the season, giving customers the chance to win money-can’t-buy Premier League prizes and experiences.

“Cadbury has a very strong history in Ireland, which spans over 80-years and, with nearly two million Premier League fans across the country, this sponsorship is a great fit for us,”
said Cadbury Ireland Brand Manager Maighréad Lynch.

“The Premier League is all about bringing people together, through their mutual love of the game – from families gathering to watch a match, to debating the starting line-up with friends, or celebrating a moment of magic with a fellow supporter. Bringing people together is what Cadbury is all about too and this partnership gives us the opportunity to celebrate those moments.”

“As part of the partnership, we also sponsor the Premier League’s Golden Boot and Golden Glove Awards. We were delighted to present Mo Salah and David de Gea with their awards at the end of last season and we look forward to seeing who will be in contention, as the new season gets underway.”

This deal is clearly part of the overall Cadbury partnership with the Premier League and with Fulfil already on board as Official Snack Partner of the FAI there is little room for making the relationship more local to the Irish game but who knows whether that may change in the future.

Kamara was over to promote Sky Sports coverage of 159 live games this season. He was asked by The42.ie to name three players he thought would be suited to life in the GAA but we are not sure whether Paul Pogba and Kevin de Bruyne would manage the idea of having to go to a real job on a Monday morning.

He also made an appearance on the Off The Ball Morning show.

Sign up today to our Sport for Business Daily Digest bringing news, analysis, exclusive interviews and more from the commercial world of sport.

 

Sign up today for our free daily news digest covering the commercial world of sport or discover the benefits of becoming a full member alongside the many leading organisations whom we serve.

Similar Articles