This weekend’s Bank of Ireland Celtic Challenge Finals will be broadcast live on Pundit Arena for the first time.
The online channel has televised live rugby over the past six months but this is the first time it has reached an agreement on coverage with the GAA.
The Bank of Ireland Celtic Challenge is a hurling tournament for 16 and 117-year-old players that has this year drawn 41 teams from all 32 counties.
The Finals will take place at Bord na Mona O’Connor Park in Tullamore this Saturday, June 30th and will be shown on the GAANow platform online and through social media as well as on Pundit Arena.
“We are delighted to partner with the GAA for the Bank of Ireland Celtic Challenge Finals,” said Pundit Arena co-founder and Editor-In-Chief, Richard Barrett.
“Becoming a GAA broadcasting partner has always been a major goal for us and we are excited about the future of this developing relationship.”
“It is just the beginning as we continue to expand our broadcasting wing and our goal is to continue to deliver unique and innovative content to Irish sports fans.”
“We are pleased to confirm the broadcast partnership with Pundit Arena for the Bank of Ireland Celtic Challenge Finals,” added Noel Quinn, GAA Senior Marketing & Media Rights Manager.
“Live streaming is an important and innovative platform that allows us to promote and profile Gaelic Games to a wider audience – an approach that we have successfully introduced and grown to a greater extent in recent seasons via GAAGO and GAANOW in an international and domestic context respectively.”
“It is particularly suited to the Bank of Ireland Celtic Challenge, which is a unique competition that involves 1,200 players and 41 teams from 32 Counties.”
“With 5 Finals taking place in Bord na Móna O’Connor Park and ten teams traveling from all corners of Ireland to play on the day, the collaboration with Pundit Arena means that the players’ clubmates, schoolmates and families can share their experience of the day both at the Stadium and around the country.”
The additional exposure and profile is a winner too for Bank of Ireland who re-entered the GAA sponsorship arena via this tournament in 2017 having been the original sponsor of the All Ireland Football Championship between 1994 and 2006.
“As Ireland’s leading bank for students, we are very proud to sponsor the Bank of Ireland Celtic Challenge competition once again this year,” said Liam Sheedy, Director of Bank of Ireland in Munster.
“We are striving to build on the success of last year, where over 1,000 young players took part in what is the largest all-county hurling competition. It is fantastic that the Finals will be brought to a larger audience and broadcast on Pundit Arena.”
“Through live streaming, we are becoming known for helping brands activate their sponsorships utilising a number of innovative concepts,” said Matt Steerman, Pundit Arena Head of Commercial, “We are looking forward to the chance to further explore new and unique ways specific to this event.”