The Staff Relay with PwC hits the Phoenix Park tonight and with balmy summer conditions forecast it promises to be another major success for sport within the Dublin business community.
We sat down amid the preparations with Jonathan Dever, sponsorship manager at PwC to find out how the event has grown and what we might expect through the evening.
Sport for Business: How has take up been across the Dublin Business community?
Jonathan Dever: We are delighted to have over 5,000 runners taking part in Ireland’s largest 5x5km relay event tonight in Phoenix Park.
The event is open to staff members from organisations all around the country, of all levels and abilities.
PwC have provided additional entertainment on the course this year, with a DJ at the halfway point, as well as live music from The Hit Machine Drummers at the PwC Boost 1km-to-go marker!
How many will be running from PwC this year?
Last year we had 75 teams from PwC take part. This year we wanted to increase that number even more.
We’re absolutely thrilled to have exceeded our internal target of 100 teams and we now have a grand total of 105 teams and 525 runners from PwC.
This represents a great opportunity for our staff to have fun, get fit and enjoy themselves #run4alaugh
Is it something that really catches the imagination of the workplace?
Internal activation is extremely important for us. We find that there’s great excitement and lots of friendly interdepartmental rivalry in the lead up to race day.
We’ve been gearing up for the event over the past three months with lunchtime health and wellness sessions as part of our Boost Wellness programme with our brand ambassadors Derval O’Rourke and Philly McMahon.
We also rolled out a video series focusing on running tips and nutrition and filmed a promotional relay video around our offices. These activations along with competitions and regular updates have helped to keep staff motivated and engaged.
Does the event assist you in any way to engage with your clients?
The Staff Relay with PwC provides an ideal opportunity for our staff to connect with clients outside of the traditional office setting.
It’s an invaluable opportunity for us to build and strengthen our relationships with clients in a fun, relaxed way. Both our staff and our clients really enjoy the social aspect of the day.
You’ll have little time to recover then before the World U20 Rugby and your partnership with the Ireland team, what activation have you planned for that?
On Monday we hosted the U20 squad announcement in our offices in Spencer Dock ahead of the team’s departure on Saturday.
For our activation we have adopted a three pronged approach; focusing on traditional media, social media and player activation. This World Championship is held in France, so the times of the games will allow us to activate through on the ground activation including live social media.
We’re really looking forward to showcasing our support for the team over the coming weeks under our theme of #futureisgreen
And with the GAA Championship Season getting into gear when will we see activation around the All Stars or is that something which will come to life later in the summer?
The activation of our PwC All Stars campaign is already underway.
We hosted the PwC GAA/GPA All Stars April Player of the Month in our Spencer Dock HQ and we’ll be hosting five further Player of the Month events between now and September.
We plan to host some of these regionally. This year we’re planning to take things up a notch and really increase our brand affinity with the PwC All Stars.
We will carry a round up of reaction from this evening’s race in the Sport for Business Daily Digest tomorrow Friday as well as following the U20 Rugby World Championship and the PwC GAA/GPA All Stars throughout the summer.