PwC Extends IRFU Partnership to 2023

PwC has this morning announced a four-year extension of its partnership with the Irish Rugby Football Union.

This will mean the partnership being in place for 18 years making it one of the longest in  Irish sport.

The deal is an all-encompassing partnership to advance the future of Irish rugby, with the renewal of key sponsorships of Men’s International U20s, U19s and U18s teams and, new under this contract, the U18s Women’s and Men’s Interprovincial Championships.

Moreover, PwC is also the main sponsor of the National Training Squad programme, previously the Elite Player Development Pathway, to develop talented underage club and schools players.

“This significant investment is built around nurturing talent, growing resilience and supporting ambition – vital qualities in the boardroom and on the field,” said Feargal O’Rourke, Managing partner at this morning’s announcement.

As an example of the partnership, PwC has worked with the IRFU to build and deliver a series of development workshops to help the underage players to be equipped with the digital and social skills needed for their professional careers, both within and outside of rugby.

As a partner of Sport for Business PwC has involved us in this over recent years and it is an impressive way of building value into the partnership.

Powerful testament

“Last year’s Six Nations Grand Slam win by Ireland’s U20s was a powerful testament to the skill, drive and hard work of remarkable young athletes – and PwC was delighted to be part of it,” added O’Rourke.

“Now we look forward to nurturing and supporting the transformation of our next generation of elite players, both women and men. At PwC, we want to help them think beyond what they are to what they can be, and to help show them that for whatever this next chapter holds, the future is green.”

“The IRFU is delighted to be renewing our partnership with PwC,” added IRFU President Nicholas Comyn.

“Their support for our underage representative sides, both on-pitch and in terms of their own personal development has been invaluable in helping us to develop well-rounded players of the future.”

“We are also delighted that this new contract marks the beginning of PwC’s sponsorship of the U18 Women’s Interprovincial Championships, a key component of the development pathway in women’s rugby. We look forward to continuing to build and grow the long-standing partnership in the years to come.”

PwC and all four Provinces of the IRFU are members of Sport for Business,  We will shortly be launching the fourth year of our Sport for Business / PwC Thirty under Thirty identifying young talent in and around the commercial side of sport.  If you would like to put forward someone for consideration as part of the list this year, contact us today.


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Image credit: UEFA

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