PwC Looking to Future with All Stars

PwC’s sponsorship of the PwC All-Stars was formally celebrated with an event today at Croke Park, following on from a first meeting of the GAA journalists charged with determining this year’s nominees for the most prestigious individual recognition there is in the sport.

The new partnership with the GAA and GPA was officially confirmed last Friday.  PwC Ireland are the title sponsor of what will now be officially known as The PwC All-Stars.

The sponsorship encompasses the PwC All-Star awards ceremony which this year will take place in the Convention Centre, Dublin on Friday, 3rd November and the Player of the Month Awards from April to September for both footballers and hurlers which will now be called The PwC GAA/GPA Player of the Month.

As part of this sponsorship, PwC will support the GAA and GPA in the development of the All-Stars by extending its expertise in consultancy – this activity will include technical and digital activation of the sponsorship.

“We are in the early stages yet but this is a great brand and a great opportunity to show what is at the heart of our business and the spirit within the GAA and GPA,” said PwC Managing Partner Feargal O’Rourke speaking to Sport for Business yesterday.

“We have supported the Gaelic Players Association over the past five years and we are delighted to announce our continued support of Gaelic games and, in particular, the recognition of young Irish talent, for another four years now.”

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“Developing talent and supporting others to grow and work in ways that bring out their best is paramount to the future success of our business.”We’ve had a couple of brainstorming events so far and over the next eighteen months you will see plenty of activity to really bring the idea of the awards to life in ways that go beyond just the Awards night.”

“We’ve had a couple of brainstorming events so far and over the next eighteen months you will see plenty of activity to really bring the idea of the awards to life in ways that go beyond just the Awards night.”

“Players we have in PwC, including Cian O’Sullivan and Seamus O’Shea from Sunday’s game, epitomise everything you want in an adviser.  They always want to be the best they can be, they are able to raise their game when it matters most and there is a great link between having the drive to succeed in sport and in business.”

“The All-Stars is a prestigious, long-standing awards scheme, held in the highest esteem by the players and we look forward to working with the GPA and PwC on the PwC All-Stars in the weeks, months and years ahead in honouring the best players in our games,” added GAA President Aoghán Ó Fearghaill.

“We’re delighted that PwC have strengthened their bond with the GAA and the GPA by investing in our flagship All-Star awards event for the next four years and we look forward to continuing our great partnership with them, all the way through to the 50th Anniversary in 2020.”

“Given their involvement with the GPA and their employment of a number of inter-county players, the All-Star awards and PwC are a great match. This is the highest profile event for our inter-county players and being an All-Star is a huge honour so it’s only fitting that our sponsors reflect the scale of that distinction.”

The PwC All-Star Awards will be presented at a Gala Event at the Convention Centre Dublin on November 3, which will be broadcast live on RTÉ television. This year’s tour, involving the 2016 and 2017 hurling selections, will visit Singapore in December.

PwC are long-term Leadership partners of Sport for Business  and support our Leading Sport series of interviews with key players in the commercial world of Irish Sport

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 Image Credits Sportsfile Brendan Moran

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