PwC has launched Player Pulse, a new website dedicated to its relationship with the GAA and the Gaelic Players Association.
The site will carry detailed statistical analysis of individual player head to heads through the course of the All Ireland Championship season.
Ray Boyne who until last year was the statistics analysts with the Dublin Senior Football Team, as well as a senior manager with Ulster Bank is providing the analysis behind the numbers which kicked off this week with a look at how Michael Darragh Macauley and Paul Flynn of Dublin lined up against their opposite numbers from Meath in the Leinster Final.
The dominant scoreline of 3-20 to 1-10 was built on similarly one side personal battles all over the pitch. Macauley for example covered 10.4KM of the Croke Park pitch before his substitution as opposed to less than half that by Brian Meade.
There will be different metrics for each position each week. Paul Flynn showed the defensive power of the Dublin Forward line by putting in no fewer than 19 tackles over the course of his 70 minutes on Sunday, alongside setting up three scoring chances with assists.
Liberty Insurance are involved in a similar statistical look at the Championship through a partnership with the Irish Times and the area of how brands activate sponsorship through data in a digital environment will be a key part of the Sport for Business Autumn Series of talks and events on Digital Sport and Sponsorship in November.
The PwC Player Pulse initiative will also carry a strong focus on how players interact with business both during and after their careers on the pitch.
There will be a series of interviews with players of today and yesterday over the course of the next year, kicking off with a piece on how five inter county players working at PwC combine their playing and working lives.
The campaign helps to broaden awareness of the player development initiatives being undertaken by the Gaelic Players Association and also serves to highlight PwC as a great place to work. This is of real importance for many companies as the battle to attract and retain talent becomes more intense.
The pay off line in the video from Dublin hurler Liam Rushe is ‘Where better to start than PwC’ and that is a theme which the company will be keen to press as high summer passes.
The company recently announced an extension of it’s relationship with the GAA and the GPA and they have used James and Bernard Brogan’s Legacy Consultants to help develop the sponsorship activation.