Racing Festivals Secure Two New Sponsors


Horse Racing continues to attract high end sponsorships and despite the fact that Cheltenham is just around the corner next week, both the Fairyhouse and Punchestown Festivals have announced new sponsors for familiar races

To celebrate their 90th birthday Tote Ireland will sponsor the Tote Gold Cup on Easter Sunday, the flagship race on day two of the Easter Festival at the County Meath track.

Ninety years ago, Tote Ireland took their first bets on Irish racing at Fairyhouse on Easter Monday, April 21, 1930 when racegoers invested £5,035 in Tote pools. It was reported that the novelty of the new Tote betting system itself drew large crowds to the racecourse where the new Tote booths struggled to meet the demand.

Tote Ireland’s first Irish Grand National winning dividend was paid out on Fanmond at 16 shillings and 6 pence.

Since then Tote Ireland have become an integral part of the Irish race day experience, providing a wide variety of pool betting options for all racegoers. All Tote Ireland profits are re-invested into Irish horse racing.

Meanwhile a few weeks later Vista Primary Care will join the sponsorship ranks at the Punchestown Festival.

The €25 million Vista Primary Care facility is the largest of its kind in Ireland and is owned and operated by the Roche Family. Considered a centre of excellence with a large range of consultants and anchor tenants including K-Doc, the HSE, Tusla and Affidea offering x-ray, MRI and radiology services. Vista is a one stop shop for all primary health care services for both private and public patients.

The facility is located just three kilometres from the racecourse.


Image Credit: Caroline Norris

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