Sport for Business will be hosting two discussions, one looking at the global reach of Celtic FC with Kerry Keenan and Gordon Kaye travelling over from Glasgow and the other with Mark Bradley and Niamh O’Mahoney looking at how football club owners and management are listening to fans.
There is a red hot line up of speakers through the day including
- Kerry Keenan – Head of Marketing & Multimedia at Celtic FC;
- Colin Jackson – Champion Sportsman & Motivational Speaker;
- Scott McLeod – Head of Engagement, Everton FC;
- Paul Morgan, Communication Director, Aviva Premiership Rugby;
- Bas Schnater, CRM & Fan Engagement, AZ Alkmaar;
- Rob Mackmurdie – Head of Technology, Lawn Tennis Association;
- Vishnu Kumar – Head of Digital, Caribbean Premier League;
- Daniel McGeachie, CRM & Digital Manager, Bradford City;
- Geoff Wilson, Geoff Wilson Consultancy;
- Malph Minns – Strive Sponsorship;
- Matt Wilson – BallStreet;
- Barry Cunningham, Digital Marketing manager, IRFU;
- Fiona Green, MD Winners CRM;
- Marcus O’Buachalla, Head of Communication, Leinster Rugby;
- Valerie Mulcahy, Cork GAA;
- Derek Kinnevey – Head of Communication, Paralympic Ireland;
- Fiona Hynes, Head of Communication, Special Olympic Europe;
- Mark Brooks, Marketing Manager, Belfast Giants;
- Jon Burkhart – TBC Global;
- Mark Bradley – Fan Experience Co;
- Dr Olivia Hurley – Assistant Prof. Sport Psychology IADT & UCD
- Rob Hartnett – Sport for Business
Social Media Award Ceremony 2018
Social media is the primary communication point between sporting organisations and their current – and potential – fans. As such, making the most of that connection is of critical importance. While social media is primarily about communication, by maximising reach and resonating with fans, revenue opportunities follow through sponsorship and sales.
At next week’s conference, Sportego will again be awarding the Irish sporting body which has created the best experience on social media this year, in terms of content, entertainment and interaction.
At last year’s event in Kilkenny, the winners were the Football Association of Ireland.
This year’s shortlist will be driven by a public vote before a final decision is made by a three-person judging panel on the day.
You can cast your vote for which of
Only the top five organisations from a nomination list of 19, 15 of whom are members of Sport for Business, will go forward to the 3 person judging panel.